Search engine advertising

Search Engine Advertising (or pay per click marketing) is a paid search model used to build brand awareness, promote products or services and gain immediate traffic from specific audience segments.You pay each time a user clicks on the PPC ads.
People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs), these are also the Google Display Network, YouTube Ads, Social paid advertising etc.